Founded from inside the funeral profession.
Digital marketing built specifically for funeral directors, by someone who came up through the profession.


Both my parents worked in the profession, so it was the background of my whole childhood. At sixteen I started working in it myself.
Over the next 10 years, before I started The First Call, I did nearly every job there is: bearer, hearse and limousine driver, arranger, memorial consultant, logistics coordinator, with countless 3am call outs in between.
During that time I saw how marketing agencies treated the firm I worked for, and it frustrated me. Funeral directors were rarely made a priority. The work was generic, and too often the tone was completely wrong for the profession.
So I started The First Call to do it properly: websites, Search Engine Optimisation, Google Ads and social media, built by someone who actually understands the profession and the families you serve.
I only work with funeral directors. It's the world I come from, and the only one I want to work in.
My Time Dedicated To The Profession
Every job there is: bearer, hearse and limousine driver, arranger, memorial consultant and logistics coordinator.

First year in the profession, working in my school holidays at 16 years old

At just 18 years old, I became the firm's youngest ever hearse driver

Continuing to proudly serve my community for over 5 years

Supporting a charity close to the profession in the London Half Marathon
How I'm Serving The Profession Now
Providing independent funeral directors with the digital support they deserve
Search Engine Optimisation
When someone in your area searches for a funeral director, you should be the name they find first.
Learn moreGoogle Ads
Reaching families at the exact moment they need you, without wasting spend on people who never will.
Learn moreSocial Media
Considered content that reflects your firm. A dignified presence that builds community trust.
Learn moreThe First Call was built to give funeral directors the service they deserve. I understand the profession because I've stood in it, at every stage of the arrangement.
Andrew, Founder
Speak to Andrew directly.
You will speak to the same person from the first conversation through to the work itself. Tell us what your firm needs and we will tell you honestly whether we are the right people to do it.