Google Ads (PPC)
Put your funeral home at the top of Google when families in your area are looking for a funeral director.
Pay only for enquiries worth having.
You control the budget. We make sure every pound is spent reaching people in your area who are ready to make a call, with the restraint your profession demands.
Every pound directed at the right family.
High intent, tightly fenced, and honestly reported.
Appear at the right moment
We bid only on searches that signal a caller ready to act now. Your ad is seen by people in your area who are looking for a funeral director, not by researchers or price shoppers three towns away.
Spend only where you actually work
Campaigns are fenced tightly to the areas you serve and cover. Your budget is directed towards the postcodes that can turn into a first call, with no spend leaking into towns you cannot help.
Know what your budget delivered
Reporting focuses on enquiries and calls, not vanity metrics. We watch what converts, cut what does not, and adjust continuously so every pound is accounted for.
Answers, kept short.
Do you only work with funeral directors?
Yes, only funeral directors. I don't do a bit of everything for every kind of business. I wouldn't be much use to you if I did. This is the world I know, so it's the only one I work in. When you talk to me, you're not explaining your world from scratch to someone who's never been in it.
How are you different from a normal marketing agency?
Most agencies have never set foot in a funeral home. I spent years in one before I did any of this. So I already know what a family's looking for when they land on your website, why tone matters more than anything clever, and the difference between an at need and a pre need enquiry. I'm not guessing at your world. I came from it.
Is this affordable for an independent firm?
I build for independent firms, not the big groups, so I keep it realistic. I know you're weighing every cost against the families you look after. I'd rather be honest about budget on our first call and find something that works for you than dress it up. If it's not going to pay for itself, I'll say so.
What happens after I book a call?
It's just a chat, nothing formal. You'll be talking to me, Andrew, not an account handler with a script. We'll talk about your firm, your area, and where I think the opportunities are. If it feels like a good fit, I'll follow up with some honest thoughts. If it doesn't, I'll tell you that too. Either way you'll know more than you did before.
Do you really understand the funeral profession?
Genuinely, yes, from the inside. I spent over 8 years working in the profession, experienced in every role from driver/bearer, funeral arranger, memorial consultant, and logistics coordinator, with countless 3am awakenings between them all. It's not a line for the website; it's the whole reason I do this. I know the weight a first call carries and how a family's trust is earned long before anyone talks about price. That's the bit you can't teach someone.